Remix Deco and I agreed to use ‘interactions’ (I’ll explain in a bit) and number of new fans to measure the success of this marketing project. The benchmark was to be set against the previous 1 month which had been the best for them in terms of growth (‘interactions’ + number of new fans).
‘Interactions’ in this case is the sum of new posts, comments and ‘likes’ (or thumbs up).
In this department, I’ve scored a 250% increase for them.
For the number of new fans, the score is an increase of 51%.
On top of this, I’ve also created a video (embedded below) that got ranked number 1 on Google’s video search with the keywords ‘Saigon furniture’, ‘Saigon furniture shop’ and ‘Saigon boutique furniture shop’.